Best Email Marketing for Content Creators and Newsletters

Admin
Feb 8
4 min read

Updated: 4 hours ago

If you're running a newsletter or building an audience as a content creator, email is your most valuable channel. You own the list. You control the distribution. And engagement rates are 10-50x higher than social media.

But most creators use the wrong tools. Substack locks you into their platform. ConvertKit is overpriced. And generic email tools aren't built for content creators who publish weekly or daily.

The tool that actually works for newsletters and content creators is MailerLite. Here's why.

What Content Creators Actually Need

Newsletter and content creator workflows are different from e-commerce or B2B marketing. Here's what matters:

Clean email design without coding. You're publishing content, not selling products. The email needs to look good, load fast, and be easy to read on mobile. Most creators aren't developers. You need a drag-and-drop editor that doesn't require HTML knowledge.

Segmentation by engagement. Not every subscriber opens every email. You want to send different content to engaged readers vs people who haven't opened in months. Segmentation keeps your list healthy and open rates high.

Simple automation for welcome sequences. Someone subscribes and gets a welcome email (who you are, what to expect, your best content). This happens automatically. No manual work.

Landing pages to grow your list. You need a simple page where people can subscribe. Most email tools charge extra for this or make you use a separate tool. The best platforms include landing pages.

Affordable pricing that scales with your list. When you're starting out, you have 100 subscribers and no revenue. You can't afford $50/month. As you grow to 5,000 or 10,000 subscribers, pricing should scale reasonably.

Deliverability. Your emails need to land in inboxes, not spam folders. If deliverability is bad, your open rates tank and your list dies. This is non-negotiable.

MailerLite for Newsletters and Content Creators

MailerLite is the best email platform for content creators. It's affordable, easy to use, and built for people who publish regularly.

Here's what makes it work:

Free up to 500 subscribers. You can start with zero cost. The free plan includes automation, landing pages, and a website builder. Most creators run on the free tier for months before upgrading.

Clean email editor. Drag-and-drop blocks for text, images, buttons, and dividers. No coding required. Templates are minimal and mobile-responsive. Your emails look professional without design skills.

Segmentation by engagement. MailerLite tracks who opens, who clicks, and who's been inactive. You can send to engaged readers, re-engagement campaigns to inactive subscribers, or exclude people who haven't opened in 90 days.

Welcome sequences. Someone subscribes and gets a welcome email immediately, then a follow-up 2-3 days later highlighting your best content. All automatic. No manual sends.

Landing pages and website builder included. MailerLite includes landing page templates (simple subscribe pages) and a basic website builder. If you need a place for people to sign up, you don't need another tool.

Strong deliverability. MailerLite consistently ranks in the top tier for inbox placement. Your emails land where they're supposed to. Open rates stay healthy.

Pricing: Free up to 500 subscribers. After that, $10/month for up to 1,000 subscribers, $15/month for 2,500, $30/month for 5,000. This is 50-70% cheaper than ConvertKit or other creator-focused tools.

Best for:

Newsletter writers, content creators, Substack alternatives, and anyone building an audience through email. If you're publishing weekly or daily and need a clean, affordable tool that just works, MailerLite is it.

→ Go to MailerLite

Why Not Substack?

Substack is popular with writers, but it locks you into their platform. You don't own your list. If Substack changes their terms, raises prices, or shuts down, you're stuck.

MailerLite gives you full control. You own your subscriber data. You can export your list anytime. You're not dependent on a single platform.

Substack also takes a 10% cut of paid subscriptions. If you're monetizing your newsletter, that adds up fast. MailerLite charges a flat monthly fee. No percentage cuts.

Why Not ConvertKit?

ConvertKit markets itself to creators, but it's overpriced. At 1,000 subscribers, ConvertKit costs $29/month. MailerLite costs $10/month for the same list size.

The features are comparable. Both have automation, segmentation, landing pages, and good deliverability. ConvertKit's interface is slightly more creator-friendly, but not $20/month more friendly.

If budget doesn't matter, ConvertKit is fine. But most creators starting out can't justify $29/month when MailerLite does the same thing for $10.

Why Not ActiveCampaign or HubSpot?

ActiveCampaign and HubSpot are built for businesses with sales processes, CRMs, and complex automation. If you're running a newsletter or building a content-driven audience, you don't need that.

ActiveCampaign's automation is overkill for weekly newsletters. HubSpot's CRM is irrelevant if you're not selling anything. Both are more expensive and more complicated than what content creators need.

Stick with MailerLite. It's built for people who publish content and want a simple, clean tool to send it.

The Bottom Line

If you're running a newsletter, building an audience, or creating content regularly, use MailerLite. It's the most affordable, easiest to use, and best-designed tool for creators.

The free plan gets you started with no upfront cost. As you grow, pricing scales reasonably. And you own your list, so you're not locked into a platform.

Most content creators waste time comparing tools. MailerLite is the answer. Sign up, import your list, and start sending.